Franchise With Saigon Hustle

Bold Flavors. Smart Operations. Scalable Growth.

Saigon Hustle is a modern Vietnamese fast-casual brand built on vibrant flavors, efficient operations, and deep cultural roots. Born in Houston, we’ve taken traditional street food like the iconic banh mi and turned it into a craveable, everyday experience—served fast, fresh, and with flair.

As a winner of national restaurant competitions and a local favorite, we’re now expanding through franchising with a focus on experienced multi-unit operators ready to scale.

Our model blends chef-inspired menu innovation, drive-thru-ready efficiency, and a tech-forward approach to modern hospitality. From our thoughtfully designed kitchens to our growing fan base of health-conscious, multicultural guests, every element of the concept is built for performance and brand loyalty.

We’re seeking franchisees who:

Have proven experience operating multiple restaurant units

Are prepared to commit to a minimum of 5 units

Understand and thrive in fast-casual or QSR environments

Share our passion for hospitality, culture, and community

Are ready to scale a mission-driven, woman-founded brand with national potential

Saigon Hustle isn’t just another restaurant. It’s a movement—and we’re building with partners who are ready to grow fast, build strong teams, and bring Vietnamese street food to neighborhoods across the country.

Let’s build the future of flavor. Apply now to start your 5-unit journey with Saigon Hustle.